We’ve all seen them… the pins, posters, notebooks, t-shirts and mugs with the now famous slogan “Keep Calm and Carry On”. But did you ever wonder where this slogan came from and why it’s now so popular? Because I did and had no idea what it was all about until recently…
This poster/slogan was first created by Great Britain’s Ministry of Information in 1939 at the start of World War II. Its purpose was to strengthen the morale during war and in the event of a wartime disaster. (The designer of the poster is actually unknown). Because the Crown Copyright expires on artistic works created by the UK government after 50 years, this image and slogan is now open to the public to use.
In 2000, some reprints of this poster were found in a second hand book shop in Northumberland called Barter Books. The owners then began recreating this image onto clothing and other paraphernalia, which eventually got picked up by Americans leading to the many parodies you see now.
Here are a few cute ones I found:
So if you don’t know…now you know!